Where to go, what to buy & the must-visit beauty stores across Europe
If traveling is your excuse to discover cult-favorite skincare, exclusive makeup brands, and niche perfumes, you’re in the right place. This beauty travel guides take you through some of Europe’s top cities—uncovering local gems, international favorites, and insider tips for unforgettable beauty shopping.
Whether you love hunting for Korean skincare, luxury perfumes, or budget-friendly makeup, here are the must-see beauty destinations across Europe. Get your wishlist ready—your beauty suitcase is about to fill up!
🇮🇹 Milan: The Heart of Italian Beauty Shopping
Milan is the beating heart of fashion and beauty in Italy. Here, tradition meets innovation in every corner—from designer beauty boutiques to sustainable concept stores.
🛍️ In this guide you’ll find:
- Iconic stores like Sephora in Corso Vittorio Emanuele and the smart KIKO ID store
- Korean skincare at Miin Cosmetics
- Innovative and eco-friendly shopping at Naked Shop by Lush
- Niche perfume and clean beauty at Laubeauty and Floris Profumeria Inglese
📍 Discover all the best beauty stops in Milan
🌆 Barcelona: Sephora, Primor & Druni—A Beauty Paradise on a Budget
Barcelona is vibrant and affordable, making it the perfect destination for beauty lovers on the hunt for deals.
💄 This guide includes:
- Must-visit stores like Primor, Druni, and Sephora España
- Hidden gems for Korean skincare and luxury fragrances at low prices
- A detailed breakdown of what’s worth buying
📍 Read the Barcelona beauty guide
🇬🇧 London: From High Street to High-End Beauty
London is a goldmine for beauty fans. Whether you’re looking for everyday staples or luxury finds, there’s something on every street corner.
🛒 Inside the guide:
- Where to shop: Boots, Superdrug, Space NK, and Selfridges
- Local and exclusive UK brands to check out
- Smart tips for navigating the city’s best beauty stores
📍 Explore beauty shopping in London
🇩🇪 Germany: Green Beauty, Drugstore Gems & Skincare That Works
Germany is known for effective, clean, and wallet-friendly skincare—especially from its beloved drugstores.
🌿 This guide covers:
- Trusted chains like DM, Müller, and Rossmann
- Natural German brands and cult classics
- What to buy for yourself (and what to bring home as souvenirs!)
📍 Read the Germany beauty shopping guide
🍀 Dublin: Small City, Big Beauty Finds
Dublin might be small, but it’s packed with surprising beauty stops—from UK staples to Irish-made treasures.
🇮🇪 What you’ll discover:
- Popular stores like Boots, Brown Thomas, and Arnotts
- Local cruelty-free brands and sustainable options
- How to spot exclusives and deals you won’t want to miss
📦 Explore the Dublin beauty guide
✨ Travel Beautifully—And Bring Home the Best of Europe
Every city tells a story through its beauty culture—from fragrance traditions to skincare philosophies. With this curated travel guides, you’ll explore, shop smart, and experience each city with beauty in mind.
📌 Save this page, build your wishlist, and let the shopping adventure begin!